Juniper Row Candles · Saturday market stall

How many candles until the stall pays for itself

Sam, this is the sum I'd like you to check before I sign for the pitch on Friday. It opens on my best guesses for one month. Change any of the four numbers and the answer moves with it.

Selin Yildiz · November 18, 2026

$ Pitch 4 × $85, canopy and table hire $120, card reader and website $100, insurance $40
$ An 8 oz jar. Stalls nearby charge $16 to $22.
$ Wax $2.10, jar and lid $2.40, wick and scent $1.30, label and box $0.70
About 20 a Saturday, 4 Saturdays a month

To break even

53 candles a month

Where each $18.00 goes

Costs and sales as the month's candles add up

SalesTotal costsFixed costs

The working

break-even units = fixed costs ÷ (price − cost to make one)

    What this leaves out

    • My time. Nobody is paid here for pouring candles or standing at the stall.
    • The start-up kit: about $380 for a melting pot, pouring jugs, a scale and a thermometer, paid once.
    • Candles that crack, don't sell or go out as samples.
    • Sales tax, and income tax on any profit.
    • Quiet months. December won't look like February.

    What I need from you. Tell me which of the four numbers you trust least. That's the one I'll check before Friday. This is a planning sketch built on my own estimates, not financial advice.